The development of the Go Strathco wordmark was done with a very strategic purpose in mind. Tourism is meant to attract people from outside the community. It’s a different undertaking from the typical audience that municipalities want to reach, which is residents. People visit the Strathcona County website to access information about various other things which may including swimming schedules, garbage collection, and other municipal services.

Go Strathco is meant to provide visitors with relevant information that they can use when planning their visit to this community, as well as provides a clear call-to-action. It will be used for marketing tools such as the Go Guide, social media, and the eventual tourism website. An attractive, action-oriented identity will help encourage visitation and ensure that visitors find and experience the offerings found in Strathcona County and the region.

As much as we are working to use the Go Strathco wordmark and for it to become recognizable, we realize that there is a gap between people associating it with Strathcona County. In that respect, we have also created the Strathcona County Tourism wordmark to use during industry events.

This wordmark will be used during industry and business development activities, including the annual tourism industry conference, educational sessions, and networking events, among other events.

Go Strathco 2025 Photo Contest (“Contest “)

This Contest is open to visitors and residents and is governed by applicable Canadian and Alberta Law.

CONTEST PERIOD:

Go Strathco 2025 Photo Contest (“the Contest”) begins on JULY 4, 2025, at 12:00:01am Mountain Time and ends on AUGUST 30, 2025, at 11:59:59pm MT (“The Contest Period”)

CONTEST ELIGIBILITY:

Contest is open to anyone who takes photographs of any places and things found in Sherwood Park and Strathcona County. Strathcona County staff and residents of Quebec are not eligible to enter. By participating in this Contest, you agree to be legally bound by the terms and conditions of these Official Rules and Regulations (the “Rules”).

HOW TO ENTER:

Simply like and follow @gostrathco on Instagram and tag valid images with #GoStathcoSummer25.

All eligible Entries received during the Contest Period will be entered into a random prize draw.

PRIZE(S) AND APPROXIMATE RETAIL VALUE:

1. Strathcona County Eddie Bauer backpack ($100), Parks Canada Family Discovery Pass ($140), Strathcona County blanket ($80), Strathcona County ballcap $48, two Festival Place gift certificates to a show ($150), L’OCA Quality Market gift certificate ($100), Mud Sweat and Gears gift certificate ($100), two-night stay at Elk Island Retreat gift certificate ($375). Total approximate retail value $1093.00.

RANDOM PRIZE DRAW AND WINNER SELECTION:

On SEPTEMBER 2, 2025 (the “Draw Date”) in Sherwood Park, Alberta at approximately 11:30 am MT, one eligible entrants will be selected for the Prize by random draw from among all eligible Entries received in accordance with these Rules during the Contest Period.

A winner will be contacted through their Instagram account to receive a valid email address or phone number to be reached at.

Strathcona County or its designated representative will make five (5) attempts to contact the selected entrants through their Instagram account within ten (10) business days of the Draw Date. Selected entrants will be asked to provide a valid email or phone number that will be used to make arrangements on how to claim their prize.  If the owner of the Instagram account cannot be contacted within ten (10) business days of the Draw Date. If the selected entrant cannot be contacted within five (5) attempts or ten (10) business days of the Draw Date (whichever occurs first), or there is a return of any notification as undeliverable; then that selected entrant will be disqualified and Strathcona County reserves the right, in its sole discretion, to randomly select an alternate eligible entrant from among the remaining eligible Entries.

The winner will need to answer a skill testing question correctly prior to being given their prize.

GENERAL CONDITIONS:

All Entries may be used for promotional purposes by Strathcona County for up to 5 years from contest draw date.

Strathcona County is not responsible for any incorrect or inaccurate information, whether caused by website users or by any of the equipment or programming associated with or utilized in the Contest or by any technical or human error which may occur in the administration of the Contest.

Strathcona County assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries.

Strathcona County assumes no responsibility for lost, delayed, incomplete, incompatible or misdirected Entries. All Entries that are incomplete, illegible, damaged, irregular, have been submitted through illicit means or do not conform to or satisfy the conditions set forth in these Contest Rules, may be disqualified by Strathcona County. This Contest is subject to all applicable federal, provincial, and municipal laws. The decisions of Strathcona County with respect to all aspects of this Contest are final and binding on all entrants without right of appeal, including, without limitation, any decisions regarding the eligibility/disqualification of Entries and/or entrants.

Strathcona County will not be liable for any technical malfunction or other problems relating to contest entry forms, ballot boxes, telephone networks or lines, computer online systems, servers, access providers, computer equipment or software; for the failure of any entry to be received by the Contest Parties for any reason. Further, Strathcona County will not be liable for any injury or damage to an entrant’s person or personal property resulting from participating in or downloading any material in the Contest.

All Entries are subject to verification. Strathcona County reserves the right, in its sole discretion, to require proof of identity and/or eligibility (in a form acceptable to Strathcona County) to participate in this Contest. Failure to provide such proof in a timely manner may result in disqualification.

Strathcona County reserves the right, to withdraw or amend this Contest (or to amend these Rules) in any way, in the event of an error, technical problem, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of Strathcona County that interferes with the proper conduct of this Contest as contemplated by these Rules. Any attempt to deliberately undermine the legitimate operation of this Contest is a violation of criminal and civil laws, and should such an attempt be made, Strathcona County reserves the right to seek remedies and damages to the fullest extent permitted by law. Strathcona County reserves the right to cancel or suspend this Contest, or to amend these Rules without prior notice or obligation, in the event of any accident, printing, administrative, or other error of any kind.

By entering this Contest, each entrant expressly consents to Strathcona County, its agents and/or representatives, storing, sharing and using the personal information submitted with his/her Entry for the purpose of administering the Contest and in accordance with Strathcona County’s privacy policy.

LANGUAGE DISCREPANCY:

In the event of any discrepancy or inconsistency between the terms and conditions of these Rules and disclosures or other statements contained in any Contest-related materials, including, but not limited to: the Contest entry form, website, point of sale, television, print or online advertising; the terms and conditions of these Rules shall prevail, govern and control.

INDEMNIFICATION BY ENTRANT:

Entrant assumes liability for injuries caused or claimed to be caused by participating in the Contest, or by the acceptance, possession, use of, or failure to receive any Prize. Strathcona County assumes no responsibility or liability in the event that the Contest cannot be conducted as planned for any reason, including those reasons beyond the control of the Strathcona County such as tampering, unauthorized intervention, fraud, technical failures, or corruption of the administration, security, fairness, integrity or proper conduct of this Contest, and/or Strathcona County.

Strathcona County reserves the right in their sole discretion, to cancel, terminate, or suspend this Contest or to modify the Contest rules at any time without notice.

By entering the Contest, entrant releases and holds Strathcona County harmless from any and all liability for any injuries, loss or damage of any kind to the entrant or any other person, including personal injury, death, or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of any Prize, participation in the Contest, any breach of the Contest Rules, or in any Prize-related activity. The entrant agrees to fully indemnify Strathcona County from any and all claims by third parties relating to the Contest, without limitation.

INTELLECTUAL PROPERTY:

All intellectual property, including but not limited to trademarks, trade names, logos, designs, promotional materials, web pages, source code, drawings, illustrations, slogans and representations are owned by Strathcona County and/or their affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.

TERMINATION:

Strathcona County reserves the right, in their sole discretion, to terminate the Contest, in whole or in part, and/or modify, amend or suspend the Contest, and/or the Contest Rules in any way, at any time, for any reason without prior notice.

LAW:

These are the official Contest Rules. The Contest is subject to applicable federal, provincial and municipal laws and regulations. The Contest Rules are subject to change without notice in order to comply with any applicable federal, provincial and municipal laws or the policy of any other entity having jurisdiction over Strathcona County. All issues and questions concerning the construction, validity, interpretation and enforceability of the Contest Rules or the rights and obligations as between the entrant and Strathcona County in connection with the Contest shall be governed by and construed in accordance with the laws of the province of Alberta including procedural provisions without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws.