Our brand

Strathcona County's brand is built around what matters most to the community, and describes what makes our community unique and special.

Strathcona County's brand defines the community's:

  • "Can do" spirit: the community is supported and uplifted by social and economic risk-takers, leaders and innovators.
  • Quality of place: Speaks to the energy of our people, who contribute to Strathcona County being a preferred community (in recreation, cultural and services infrastructure excellence), as well as the community's status as an energy engine. 
  • Deeply-rooted value system: built on determination, honesty, integrity, freedom, personal responsibility, self-esteem and compassion.

Strathcona County logo 

Strathcona County’s logo represents our community’s energetic spirit, powered by people who shape success in all its forms. The logo is contemporary, yet simple, clean and sophisticated, in keeping with the essence of the community's brand. The wave pattern's three stylized Ss, represent Strathcona County (blue), Sherwood Park (blue), joined in the common pursuit of sustainability (green). 

Strathcona County logo

It is an extension of our Strathcona County brand, and is an official mark used by the municipality for day-to-day administration and business activities.

Permission and use of the logo

Strathcona County's logo can be used by external groups in specific situations and with permission. Please contact Strathcona County Communications for more information. 

Specific information regarding use of the Strathcona County logo can be found within the logo use section of the visual identity guide. (610.1 KB)

The flag 

Strathcona County’s flag is blazoned with the coat of arms. 

Strathcona County flag

Coat of Arms

Strathcona County’s Coat of Arms was adopted in September 2015. The design reflects and celebrates the County’s history, heritage and culture, while upholding the character of our brand identity.

The coat of arms is reserved for official use by Mayor and by Council, and for ceremonial purposes.

Strathcona County coat of arms
  1. Lion represents our namesake, Lord Strathcona
  2. Coronet inspired by the Scots word "Strath", a valley between a chain of hills
  3. Horses were used by the Aboriginal people and were essential to early settlers
  4. Beaver, a dominant species in the Beaver Hills Moraine, is significant to the fur trade.
  5. Wheat patterns for the new crops of the settler era
  6. Embattled edge looks like an urban skyline
  7. Aspen poplar tree for growth and renewal, and roots for community
  8. Many arrowheads of the Aboriginal people have been found in Strathcona County
  9. Oats and the grassy mound signify a strong agricultural industry
  10. Black and gold wavy bar flows like the movement of oil, symbolizing the refining industry.
  11. Translates to Growing through History

Coat of Arms history

Strathcona County unveiled its coat of arms September 9, 2015. The design reflects and celebrates the County’s history, heritage and culture, while upholding the character of the brand identity. Unlike the County logo, which is used extensively, the coat of Arms is reserved for official use by Mayor and Council (letterhead, pins) and for ceremonial purposes (e.g., County flag).

Phone: 780-410-6595

Last updated: Tuesday, July 09, 2024
Page ID: 48758