The election advertising period for the 2025 municipal election is May 1, 2025 to October 20, 2025.

Third-party advertising is a way for people outside the candidate campaign to express support or opposition for candidates. It does not include candidates and their campaigns. Advertisements or materials that are made and distributed by a candidate or under a candidate’s direction are part of the candidate’s campaign. 

The Local Authorities Election Act (LAEA) includes rules governing the finances and accountability of third parties intending to engage in election advertising. Third parties intending to engage in election advertising are required to register with Strathcona County in accordance with Part 8 of the LAEA.

Who is eligible to register as a third-party advertiser

To register as a third-party advertiser, you must belong to one of the following categories: 

• An individual who resides in Alberta
• A group consisting of members who all reside in Alberta
• A corporation that carries out business in Alberta
• An Albertan trade union or Alberta employee organization

Refer to Section 163 of the Local Authorities Election Act for more details. 

When to register as a third-party advertiser

A third-party advertiser must register with the County when either of the following occur:  

The third-party advertiser has incurred expenses of at least $1,000 or plans to incur advertising expenses of at least $1,000 for election advertising

OR

The third-party advertiser has accepted advertising contributions of at least $1,000 or plans to accept advertising contributions of at least $1,000 

How to register as a third-party advertiser

1. Read Part 8 of the Local Authorities Election Act. Each third-party advertiser must ensure it is in compliance with the rules set out in the legislation. 
2. Complete the  application form (964.0 KB) . Review the notes on page two and attach any necessary additional documents.
3. Submit the completed form and any additional information to election@strathcona.ca.

If your application is accepted, we will notify you and publish the following on the public website:

• Name of the third party advertiser
• Website (if applicable)
• Registration date
• Primary contact name and phone number
• Chief Financial Officer name

Please contact the Election Office if you have any questions about third-party advertising.