There are many resources available to help with market research. So many that it can be overwhelming to know where to start, what to look for, how to leverage that information to your advantage. The team at Economic Development and Tourism is here to help you to navigate this important step. Feel free to contact us today. 

Research and analysis

Research & analyze your business idea to determine if it will be a viable venture. Find out about the trends, the sales & the size of your industry. Research to gain competitive intelligence. How is your business different from the competition? Who are your customers? Define the "four p's" of your business: product, price, place & promotion.

Industry trends

Search your business North American Industry Classification System (NAICS) code to assist in determining industry trends

• NAICS

Government of Canada Resources

• Canadian Industry Statistics
• Information by Industry Classification
• Key Small Business Statistics

Government of Alberta

• Office of Statistics and Information

Innovation & Advanced Education

• Alberta Small Business Profile
• Business Link

Other paid resources

• IBIS World
• Datamonitor
• Mintel
• MarketResearch.com

Consumer profiling

Statistics Canada Resources

• Canada Census 2021
• Statistics Canada
• National Household Survey
• Health in Canada
• The Daily

Government of Alberta Resources

• Demographic Data & Analysis

Strathcona County resources

• Municipal Census 2022
• Community & Social Profile
• Retail Marketing Analysis

Business profiling

Information on potential customers & competition:

• Industry Canada
• Statistics Canada
• Strathcona County Business Directory 
  Custom maps of known local competitors are available. Contact scedt@strathcona.ca for more information on this service.
• Sherwood Park & District Chamber of Commerce

Find businesses by function

• Canadian Trade Index Canadian industry suppliers & their products
• Macrae's Blue Book Purchasing guide for the North American industrial sector
• ThomasNet Supplier discovery & product sourcing

Financial data

Government of Canada Resources

Industry Canada Financial Performance Data

Government of Alberta Resource

Alberta Occupational Profiles – ALIS