Tourism industry

Strathcona County Tourism strengthens and grows the local visitor economy by coordinating support across events, communications, data and research, industry support, and collaborative networks. These activities directly align with the priorities and actions outlined in the Strathcona County Tourism Strategy and Implementation Plan (2020), which emphasizes building a more organized, resilient, and market-ready tourism ecosystem.

Supporting business and the tourism Industry in Strathcona County

EVENTS: Driving visitation and experience development

Strathcona County Tourism supports festivals, sport tourism, and community events that attract visitors and showcase local assets. Events are critical because they:

- Generate immediate visitation and economic activity

- Promote local businesses, attractions, and accommodations

- Build Strathcona County’s identity as a destination for experiences

NEWS AND COMMUNICATIONS: Building awareness and a strong brand

Through newsletters, storytelling, media engagement, and digital promotion, Strathcona County Tourism amplifies the visibility of:

- Local businesses and experiences

- Seasonal campaigns and itineraries

- Tourism success stories and opportunities

DATA AND RESEARCH: Informing decisions and investment

Strathcona County Tourism collects and can share tourism insights, such as visitor trends, market intelligence, and performance metrics, to help stakeholders make informed decisions. This directly reflects the plan’s strong reliance on:

- Market analysis and research

- Performance measurement frameworks

- Evidence-based planning and evaluation

TOURISM INDUSTRY SUPPORT: Building capacity and readiness

Tourism supports local operators through resources, guidance, and development opportunities, including:

- Tourism readiness support

- Business development resources

- Workshops, training, and toolkits

STRATHONA COUNTY WORDMARKS EXPLAINED

GO STRATHCO: The development of the Go Strathco wordmark was created with a very strategic purpose in mind. Tourism is meant to attract people from outside the community. It’s a different undertaking from the typical audience that municipalities want to reach, which is residents. People visit the Strathcona County website to access information about various other things which may including swimming schedules, garbage collection, and other municipal services. Go Strathco is meant to provide visitors with relevant information that they can use when planning their visit to this community, as well as provides a clear call-to-action. It will be used for marketing tools such as the Go Guide, social media, and the eventual tourism website. An attractive, action-oriented identity will help encourage visitation and ensure that visitors find and experience the offerings found in Strathcona County and the region.

STRATHCONA COUNTY TOURISM: As much as we are working to use the Go Strathco wordmark and for it to become recognizable, we realize that there is a gap between people associating it with Strathcona County. In that respect, we have also created the Strathcona County Tourism wordmark to use during industry events. This wordmark will be used during industry and business development activities, including the annual tourism industry conference, educational sessions, and networking events, among other events.

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