County wins award for innovative neighbourhood traffic safety initiative

August 24, 2017

County wins award for innovative neighbourhood traffic safety initiative

Strathcona County’s neighbourhood traffic safety campaign was selected as a winner in the Most Innovative Public Education Campaign, presented by the Vision Zero Advocate Institute. The Vision Zero Advocate Institute is committed to eliminating serious traffic injuries and fatalities.

The Neighbourhood Traffic Safety Campaign was a collaborative effort across three County departments, including Transportation Planning and Engineering, RCMP and Enforcement Services and Transportation and Agriculture Services; as well as support from residents involved with the Community Action on Residential Traffic Safety (CARTS) initiative.

The goals of the Neighbourhood Traffic Safety Campaign were to build community by bringing residents together to address a common concern, build understanding of the Safe System approach to traffic safety, educate drivers about the importance of slowing down in neighbourhoods and improve driver behaviour on residential roads.

The campaign resulted in CARTS group Facebook page reaching 114 followers, 500 roadside signs (designed by CARTS) distributed throughout the community and RCMP and Enforcement Services providing additional policing resources in select neighbourhoods.

During a one-week period in May 2017, drivers receiving speed violation tickets were given the option to attend an “Option 4” presentation in lieu of paying their violation. “Option 4” is an alternate option from the existing three options listed on the back of a violation notice. The “Option 4” presentations were 90 minutes long and provided a valuable opportunity to provide targeted education to known offenders, as well as to learn more about speeding behaviours to bolster the County’s efforts in reducing residential speeding. 

Given the success of this campaign, Strathcona County plans to explore applying this model to other traffic safety areas, such as intersection safety, distracted driving, etc.

These initiatives support the County’s Neighbourhood Traffic Safety Action Plan’s goal of improving safety and livability in Strathcona County’s residential areas.

Set in the centre of Alberta’s energy and agricultural heartland, Strathcona County is a thriving, successful and vibrant community of over 98,000 residents. Strathcona County is made up of the urban area of Sherwood Park and a large adjacent rural area of farms, acreages and smaller hamlets. It is home to 75 per cent of refining in Western Canada. With a focus on economic, governance, social, cultural and environmental sustainability, Strathcona County is committed to balancing the unique needs of its diverse community.

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Strathcona County Communications, 780-410-6595
Lana Milner, CARTS representative, 780-914-7723