Strathcona County strikes gold with international awards

November 6, 2015

Strathcona County strikes gold with international awards

Strathcona County’s public communication efforts have once again caught the attention of an international panel of judges at the 2015 MarCom Awards. Strathcona County won two gold awards for its work on the triple-decker bus April Fool’s and the #mycanadafest Canada Day evaluation campaigns, as well as two honourable mentions for its Active Living Public Service Announcement and Millennium Place Swim Etiquette campaigns.

The triple-decker bus April Fool’s campaign highlighted the transit commuter service to and from Edmonton, with the intent to convert some of the interest into people trying out the County’s transit system. Capturing the momentum of Strathcona County’s recent purchase of 14 double-deckers in February 2014, Strathcona County one-upped its own announcement by rolling out its triple-decker fleet as the April Fool’s joke. The exposure of the (fake) 30 foot tall, 60 feet long triple decker, packed with features including reclining seats, washrooms, wet-bar and elevator was widely shared in both print and social media. The ruse also translated into increased spontaneous use of the commuter buses (routes the actual double-deckers travel), as evidenced by the increased cash and ticket sales during April and May, 2014.

The #mycanadafest Canada Day campaign was an integrated approach to engaging Canada Day festival goers to evaluate the event. This campaign utilized the hashtag #mycanadafest throughout the festival and users of the hashtag could win prizes as they answered questions. Social media posts that included #mycanadafest were also on display at the Headquarters Stage on the live social media wall. In the end, the #mycanadafest had a social media reach of 336,500.

In addition to the social media portion, intercept surveys were done on the event transit route and casual couch conversations were had during the event to learn about what people enjoyed and what they thought could be improved. Catch a glimpse of the Canada Day Festival at Broadmoor Lake Park via this short video.

Strathcona County has previously won three gold awards for its gym etiquette campaign, the recreation drop-in schedule mobile app, and the “Are You Prepared” emergency preparedness campaign.

The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The MarCom competition has grown to perhaps the largest of its kind in the world with about 6,000 entries per year. The 2015 MarCom Awards was administered and judged by the Association of Marketing and Communication Professionals.

Set in the centre of Alberta’s energy and agricultural heartland, Strathcona County is a thriving, successful and vibrant community of more than 95,000 residents. Strathcona County is made up of the urban area of Sherwood Park and a large adjacent rural area of farms, acreages and smaller hamlets. It is home to 75 per cent of refining in Western Canada. With a focus on economic, governance, social, cultural and environmental sustainability, Strathcona County is committed to balancing the unique needs of its diverse community.


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Strathcona County Communications, 780-410-6595.