Strathcona County's brand is built around what matters most to the community, and describes what makes our community unique and special.

Strathcona County's brand defines the community's:

• "Can do" spirit: the community is supported and uplifted by social and economic risk-takers, leaders and innovators.
• Quality of place: Speaks to the energy of our people, who contribute to Strathcona County being a preferred community (in recreation, cultural and services infrastructure excellence), as well as the community's status as an energy engine. 
• Deeply-rooted value system: built on determination, honesty, integrity, freedom, personal responsibility, self-esteem and compassion.

County logo

Strathcona County’s logo reflects the essence of the community, and consists of three stylized Ss, in a wave pattern, which represent Strathcona County (blue) and Sherwood Park (blue), which are joined in the common pursuit of sustainability (green). 

Permission and use of the logo

Strathcona County's logo can be used by external groups in specific situations, and with permission. Please contact Strathcona County Communications for more information. 

Specific information regarding use of the Strathcona County logo can be found within the logo use section of the visual identity guide. (601.7 KB)