Marketing Specialist
Recreation, Parks and Culture
We are seeking a Marketing Specialist to join our team for a temporary opportunity. You are a self-starter with outstanding verbal and written communication skills and the ability to lead the department in marketing and promotion of recreation programs, drop-in activities and events for a variety of indoor and outdoor programs. Alongside meeting community needs, the Marketing Specialist is responsible for developing strategic marketing initiatives to generate revenue to meet departmental goals. If you are innovative, effective and can balance high volume on short timelines and if you are seeking an incredible career opportunity to make a difference in this vibrant and dynamic municipality, we are looking for you!
Responsibilities:
- Manage marketing projects involving graphic design, print, electronic communications, internal/external advertising by determining priorities, coordinating workflow and approvals
- Contribute to the successful planning, development and implementation of department programs, services and events
- Work with Recreation Programmers and Facility Supervisors to identify and interpret needs and opportunities and determine audiences, approaches and communication tools
- Advise and provide recommendations on marketing strategies and options
- Coordinate evaluations of programs and services to facilitate decision-making to maximize opportunities and address issues
- Review current statistics on demographics, participation trends, web analytics, etc and identify ways to improve communications and program planning
- Liaise with the Communications department, external media agencies and other internal and external stakeholders
- Ensure quality control in the delivery and presentation of marketing initiatives and promotional material
Qualifications:
- A minimum of a University degree in Marketing, Public Relations or related field with a minimum of two years experience in a marketing, programming or communications role
- IABC (International Association of Business Communicators) accreditation is an asset
- Solid knowledge of Strathcona County and the Recreation, Parks and Culture core services and programs
- Exceptional verbal and written communication skills as well as outstanding interpersonal skills to work with all levels of the organization and internal and external stakeholders
- Excellent organizational, planning and time management skills with the ability to prioritize, complete multiple tasks concurrently and handle a high volume of work while ensuring accuracy, attention to detail and deadlines are met
- Strong proficiency in a computer environment (i.e. graphic design, image editing, web authoring, Internet, e-mail, word processing, spreadsheet and database software)
- Excellent knowledge of commercial printing and standards to efficiently produce quality and cost effective promotional material
- Understanding of community event planning and experience with promoting programs and services at trade shows and other public forums
- Flexibility to adapt to changing priorities, manage a variety of interests and balance stress and pressure
The hourly wage range for this one year temporary position is $31.34 to $39.18, working 35 hours per week.
Competition #013-2012 closes February 3, 2012.
Last updated: Friday, January 27, 2012
Page ID: 8765