Strathcona County approves new community brand
April 25, 2012
Strathcona County Council yesterday approved a community brand, including a new logo that will begin to appear on County materials over the next several months.
“I am pleased to see our community take this important step,” says Mayor Linda Osinchuk. “Strathcona County’s brand has remained largely undefined, even as the community has grown and evolved into an economic force within the province. Business and industry have been telling us the time is right to define what makes the County unique, and to share that with those outside of the community through a new brand.”
A brand answers the questions: Who are we and why do we matter? Successful brands do this in a way that is unique enough to be heard in a crowded market, where all municipalities sell quality of life. Strathcona County’s brand celebrates the community’s:
- “Can Do” Spirit, as a community supported and uplifted by well-educated social and economic movers and shakers, independent risk-takers, and leadership and innovation.
- Quality of place, as reflected in the words ‘Living. Refined.’ which speak to the energy of our people, who contribute to Strathcona County being a preferred community (recreation, cultural and services infrastructure excellence), as well as the community’s status as an energy engine.
- Deeply-rooted value system – built on determination, honesty, integrity, freedom, personal responsibility, kindness, self-esteem, and compassion.
Strathcona County’s brand is closely aligned with its Economic Development Strategy of attracting talent and investment in the professional, scientific and technical, and home-based business categories. A distinctive brand can also strengthen community identity and pride, by expressing the community’s vision and direction in a way that people can understand and support.
In developing the brand, Strathcona County encouraged citizens, business owners and industry to share what makes the community special, and surveyed people from surrounding communities to ask what they thought of Strathcona County, and what attracted them to live or invest in a community.
“We appreciate the efforts of those who contributed to developing the brand,” says Mayor Osinchuk. “In the coming months, we will begin to implement the brand – applying it to our materials and infrastructure, integrating it as part of our planning, and in partnership with community groups, such as the Chamber of Commerce, in marketing ourselves to the rest of the world.”
Mayor Linda Osinchuk, 780-464-8000
Last updated: Wednesday, May 02, 2012
Page ID: 9251